Citation

Malarvizhi, Chinnasamy Agamudai Nambi and Thambiah, Seethaletchumy and Ismail, Hishamuddin (2011) Islamic retail banking adoption: A conceptual framework. Austaralian Journal of Basic and Applied Sciences, 5 (12). pp. 649-657. ISSN 1991-8178

Text 60.pdf Restricted to Repository staff only Download (85kB)

Abstract

The emergence of Islamic financial system has created a new dimension to the current economic models and financial developments. However, a feature of the banking industry across the globe today is that it is increasingly becoming turbulent and competitive. Indications are that as competition intensifies religious factor alone will not be able to substantiate the growth of Islamic retail banking. Specifically in Malaysia where Islamic banking has to compete with the dominant and long established conventional-banking system and the international players. Moreover, the market share of Islamic deposits and financing schemes still remains low despite being in operation for twenty-eight years now, in comparison to the conventional deposits and financing. This paper therefore proposes a conceptual design to examine factors affecting the adoption of Islamic retail banking services in Malaysia. Rogers' innovation diffusion theory (2003), underpins the theoretical framework of this study. The findings of this study would provide compelling insights about Islamic retail banking usage in Malaysia, which will be useful to the financial institutions and policy makers to device appropriate marketing strategies.

Item Type:	Article
Subjects:	H Social Sciences > HG Finance
Divisions:	Faculty of Management (FOM) Faculty of Business (FOB)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	24 Feb 2014 09:02
Last Modified:	16 Dec 2020 08:44
URII:	http://shdl.mmu.edu.my/id/eprint/5208

Downloads

Edit (login required)