Citation
Foo, Ching Ching (2012) Investment in Islamic Financial Products: A Comparison Between Muslim and Non-Muslim Investors. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The study analyzed the demographic differences,religious differences,attitude,knowledge and perception towards Islamic Banking and bank selection criteria of the Muslim and non-Muslim investors. The findings of the study will provide some implications for good marketing strategies to reach out to more potential Muslims and non-Muslims investors in Malaysia.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HG Finance |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Users 1102 not found. |
| Date Deposited: | 12 Dec 2012 05:58 |
| Last Modified: | 12 Dec 2012 05:58 |
| URII: | http://shdl.mmu.edu.my/id/eprint/3677 |
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