Citation
Mohammad Taheri, Mehdi (2011) E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study was aimed at confirming the relationship between e-service quality and customers\' behavioral intentions in an online group buying website in Malaysia. Implication of these results suggest that the key basic attributes need to be assessed in order to improve overall service quality.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HC Economic History and Conditions > HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Users 1102 not found. |
| Date Deposited: | 12 Nov 2012 04:04 |
| Last Modified: | 12 Nov 2012 04:04 |
| URII: | http://shdl.mmu.edu.my/id/eprint/3600 |
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