Citation
Hoda Sheidaei, (2009) E-CRM in Online Gaming: Creating Value for the Player. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study reviews the literature on CRM and E-CRM discussing their opportunities, objectives and features as well as Casino CRM and keys to its success or downfall. The main goal of this study is to distinguish between \"Real Values" (Company Side), "Perceived Values" and "Redundant Values" (Player Side).
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television |
| Divisions: | Faculty of Management (FOM) > MBA Programme |
| Depositing User: | Users 27 not found. |
| Date Deposited: | 12 Apr 2010 10:12 |
| Last Modified: | 12 Apr 2010 10:12 |
| URII: | http://shdl.mmu.edu.my/id/eprint/270 |
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