Citation

Obeng, Hayford Asare and Sarwar, Abdullah Al Mamun and Arhinful, Richard and Çora, Hakan and Olukokun, Olanrewaju Owolabi (2026) Green human resource management and organizational green performance in Malaysian hotels: the roles of sustainable service innovation and proactive green behavior toward technology use. Frontiers in Sustainable Tourism, 5. ISSN 2813-2815

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Abstract

Introduction: Growing environmental sustainability concerns have increased the need for hotels to adopt responsible management practices that improve green performance. This study uses Social Exchange theory to examine how green human resource management affects green performance in the hospitality industry, specifically through sustainable service innovation and proactive green behavior toward technology use. Methods: Data were collected from 415 Malaysian hotel employees via purposive and convenience sampling and analyzed using partial least squares structural equation modeling in SmartPLS version 4.1.1.8. Results: The findings show that green human resource management significantly improves green performance, sustainable service innovation, and proactive green behavior to technology use. Furthermore, sustainable service innovation and proactive green behavior to technology use both significantly influence green performance and partially mediate the relationship between green human resource management and green performance. The study confirms the serial mediating roles of sustainable service innovation and proactive green behavior toward technology use in this relationship. Discussion: The study highlights the importance of integrating green HR practices, sustainability-oriented innovation, and proactive use of green technology to strengthen environmental sustainability in hotels.

Item Type:	Article
Uncontrolled Keywords:	Green human resource management, organizational green performance
Subjects:	H Social Sciences > HC Economic History and Conditions > HC94-1085 By region or country
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	02 Oct 2026 08:06
Last Modified:	02 Oct 2026 08:06
URII:	http://shdl.mmu.edu.my/id/eprint/16844

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