Citation
Ashtari, Mohammad (2009) A Study On E-purchase Decision By Malaysian Consumers. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study concerns the factors that define the e-purchase behavior of consumers and chooses a general or holistic lens to view and investigate the e-purchase decision by Malaysian consumers mainly towards purchasing of consumer electronic goods because according to some researcher product type plays an important role in consumers' purchase behavior.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 23 Sep 2010 06:36 |
Last Modified: | 23 Sep 2010 06:36 |
URII: | http://shdl.mmu.edu.my/id/eprint/1580 |
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