Citation

Kuppusamy, Jayanty and Min, Chin Han (2026) Determinants of repurchase intention in mobile shopping apps and the impact of demographic factors. International Journal of ADVANCED AND APPLIED SCIENCES, 13 (2). pp. 100-109. ISSN 2313-626X

Text 1021833ijaas202602011.pdf - Published Version Restricted to Repository staff only Download (546kB)

Abstract

The use of mobile shopping applications for purchasing products and services has increased significantly, especially during the COVID-19 pandemic when movement was restricted. Although prior studies have examined repurchase intention, research in this area remains limited, which motivated the present study. The objective of this study is to identify the factors that influence consumers’ repurchase intention when using mobile shopping applications. The factors examined include convenience, usability, mobile application quality, service quality, and trust. In addition, the study investigates the effects of demographic characteristics on repurchase intention and its determinants. The respondents were adults, and approximately 180 valid responses were collected using purposive sampling. Data were gathered through online questionnaires. The results indicate that convenience, usability, and service quality are significant determinants of repurchase intention in mobile shopping applications. Furthermore, user experience was found to support repurchase intention. Therefore, to encourage continued use of mobile shopping applications, retailers should focus on improving convenience, usability, and service quality, which can contribute to long-term business profitability and sustainability

Item Type:	Article
Uncontrolled Keywords:	Mobile shopping apps, repurchase intention
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	02 Apr 2026 03:15
Last Modified:	06 Apr 2026 05:03
URII:	http://shdl.mmu.edu.my/id/eprint/15633

Downloads

Edit (login required)