Citation

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Lee, Yi Qin and Chelvarayan, Anushia and Leong, Irene Yoke Chu (2026) Going Cashless on Campus: A Study of E-Wallet Adoption Drivers Among Malaysian University Students. In: ICBIM '25: Proceedings of the 9th International Conference on Business and Information Management, Bangkok, Thailand, 19 - 21 September 2025.

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Abstract

The fast uptake of mobile financial technology has played a significant role in making e-wallets a critical component of digital transformation in Malaysia. This study approaches the significant predictors of continued use of e-wallet for university students and its effects on the adoption of e-wallet technology in the context of Malaysia, a digitally active segment of society that is influential to the development of a cashless campus. Based on perceived ease of use, perceived security and privacy, promotion benefit, and social influence, the research utilised a quantitative method of analysis with survey data collected for 200 university students in southern Malaysia. Relationships between the variables were analysed by structural equation modelling and Importance-Performance Matrix Analysis (IPMA). The findings imply that perceived privacy and security and promotion benefits are more important than perceived ease of use or social influence to retain e-wallet usage among students. The findings have practical implications for providers of e-wallets and university decision makers to build a secure application and to provide incentives that are incentivizing. It also adds to the mobile commerce research literature as it directs attention from the adoption to continued use of m-services in a higher education setting.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Cashless, E-Wallet, Perceived Ease of Use, Security, University
Subjects:	H Social Sciences > HG Finance > HG1710 Electronic Funds Transfers
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	03 Mar 2026 00:53
Last Modified:	03 Mar 2026 00:53
URII:	http://shdl.mmu.edu.my/id/eprint/15408

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