Citation
Mohamad Rodzi, Mohd Shahreeman (2009) Brand Management - An OCBC Bank Case Study. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The objective of this study is know in detail OCBC Bank (M) Berhad's brand management initiatives as part of its strategy to remain competitive and to develop the brand equity.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HG Finance |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 05 Oct 2010 02:49 |
| Last Modified: | 05 Oct 2010 02:49 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1526 |
Downloads
Downloads per month over past year
 Edit (login required) |