Citation

Subramaniam, Subhacini and Ern, Siow Yung and Pandian, Vishnu Praveen Durai Social Media Marketing Factors that Influence Purchase Intention in India: Concept Paper. In: Navigating Change Innovations In Management & Marketing. Universiti Putra Malaysia Press, pp. 202-208. ISBN 978-629775485-7

Full text not available from this repository.

Item Type:	Book Section
Uncontrolled Keywords:	Commerce, Marketing, Marketplaces, Purchasing
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Business (FOB)
Depositing User:	Nurin Syazwani Azmi
Date Deposited:	10 Dec 2025 09:00
Last Modified:	12 Dec 2025 01:54
URII:	http://shdl.mmu.edu.my/id/eprint/15057

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