Citation

Lim, Kah Boon and Yeo, Sook Fern and Tan, Vivian Xin Yee and Tan, Cheng Ling (2025) Unveiling Consumer Switching Intentions. Contemporary Drivers of Economic Behavior and Digital Transformation. pp. 87-108.

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Abstract

Despite technological advances, mobile banking adoption remains lower than online banking, though its popularity is rising due to convenience and user-friendliness. This chapter aligns with Sustainable Development Goal 9, highlighting mobile banking as a technological innovation in the financial sector. It examines Malaysian consumers' intention to switch from online to mobile banking, targeting users aged 18 to 60 who have experience with mobile banking. Data were collected via self-administered questionnaires from a minimum sample of 153 respondents and analyzed using SPSS and Smart PLS. Results show that perceived usefulness and relative advantage significantly influence switching intention, with relative advantage identified as the most important factor and perceived ease of use showing the highest performance. The findings offer valuable insights for governments, banks, and service providers, contributing to the understanding of innovation's role in enhancing infrastructure and industry within the financial sector.

Item Type:	Article
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	04 Dec 2025 03:29
Last Modified:	04 Dec 2025 03:29
URII:	http://shdl.mmu.edu.my/id/eprint/14955

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