Evaluating Usability Of E-Commerce Websites And Systems For End-User Adoption

Citation

Safavi, Roshanak (2008) Evaluating Usability Of E-Commerce Websites And Systems For End-User Adoption. Masters thesis, Multimedia University.

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Abstract

The objective of the research is to evaluate variables, both technical and human/social, affecting usability of systems from customers' point of view and satisfaction and loyalty of online customers.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Oct 2010 05:35
Last Modified: 05 Oct 2010 05:35
URII: http://shdl.mmu.edu.my/id/eprint/1495

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