Citation

Zhaoyi, Wang and Chong, Choy Yoke (2025) Social media word-of-mouth influence on purchase intentions for nervous system medical devices: a case study on EEG equipment. Wiener Klinische Wochenschrift, 137 (2). pp. 35-141.

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Abstract

EEG monitors and rehabilitation devices are vital for diagnosing and treating neurological disorders. In digital marketing, social media is key for consumers to share product experiences. While previous studies examined social media’s general impact on consumer behavior in medical markets, specific mechanisms affecting purchase intentions for neurological devices remain underexplored. This study aims to analyze real-world market and sales data to understand these mechanisms.

Item Type:	Article
Uncontrolled Keywords:	Social media, purchase intentions
Subjects:	Q Science > Q Science (General)
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	06 Oct 2025 03:01
Last Modified:	06 Oct 2025 05:00
URII:	http://shdl.mmu.edu.my/id/eprint/14684

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