Citation
Tarofder, Arun Kumar (2004) Consumers' Attitude: Towards Internet Advertisement AndIts Impact On Buying Decision, And Barand Building Through Internet Advertisement-Malaysian Perspective. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study tries to explain the impact of consumers' attitude toward internet advertisement on consumers' buying decision.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5601-5689 Accounting. Bookkeeping |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 03 Sep 2010 02:46 |
| Last Modified: | 03 Sep 2010 02:46 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1451 |
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