Citation

Rahman Rejuan, Md. Arifur and Assaduzzaman, Md and Fahad, Nafiz and Hossen, Md. Jakir and Kabir Rasel Sarker, Md. Rahmatul (2025) A machine and DL approach for classifying customer sentiments from online shopping reviews in Bangla text. Bulletin of Electrical Engineering and Informatics, 14 (4). pp. 2782-2792. ISSN 2089-3191

Text A machine and DL approach for classifying customer sentiments from online shopping reviews in Bangla text _ Arifur Rahman Rejuan _ Bulletin of Electrical Engineering and Informatics.pdf - Published Version Restricted to Repository staff only Download (7MB)

Abstract

Due to the widespread availability of the internet all across the world, people prefer shopping online rather than going to a shop. There are various online marketplaces available in Bangladesh, like Daraz, Pickaboo, Rokomari, Othoba, Bikroy, Food Panda, and Robi Shop. With the increasing quantity of customers on online shopping platforms, the number of product reviews also increases with it. Data is classified utilizing machine learning (ML), deep learning (DL), transfer learning, and other data mining algorithms to facilitate the customer’s comprehension of the primary subject of the review before making a purchase. Natural language processing techniques are employed to categorize data in any given language for such issues. There are no Bengali shopping review datasets available on online sites. So, we manually collected a dataset of 2,600 reviews. In this paper, reviews are classified into 5 categories (satisfied, very satisfied, not satisfied, fairly satisfied, and satisfied but delivery problem). DL (long short-term memory (LSTM) and convolutional neural network (CNN)) and ML (support vector machine (SVM), random forest (RF), gradient boosting (GB), and extreme gradient boosting (XGBoost)) model have been applied. Among the DL models, CNN has the best accuracy (91.27%), and the RF classifier provides the highest accuracy (84.39%) out of all the ML models

Item Type:	Article
Uncontrolled Keywords:	Machine learning techniques
Subjects:	Q Science > Q Science (General) > Q300-390 Cybernetics
Divisions:	Faculty of Engineering and Technology (FET) Faculty of Information Science and Technology (FIST)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	27 Aug 2025 01:42
Last Modified:	03 Sep 2025 06:15
URII:	http://shdl.mmu.edu.my/id/eprint/14408

Downloads

Edit (login required)