Citation
Govindasamy, Devananthan (2008) Online Grocery Shopping: A Consumer Behaviour Perspective. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
In this study , we will see what are the common factors that empirically influence the buyingbehavior of customers through online click of a mouse as opposed throughthe traditional brick-mortar way.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | T Technology > TX Home economics |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 02 Sep 2010 00:53 |
| Last Modified: | 02 Sep 2010 00:53 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1425 |
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