Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective

Citation

Poori, Raena (2008) Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective. Masters thesis, Multimedia University.

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Abstract

The purpose of this research project is to gain a deeper understanding of the marketing positioning for cosmetics products companies. In order to achieve the purpose, 4 research questions have been stated; what is the meaning of cosmetics product, what is consumer buying behaviour, what is marketing strategy, and who are teenagers.

Item Type: Thesis (Masters)
Subjects: R Medicine > RA Public aspects of medicine > RA421-790.95 Public health. Hygiene. Preventive medicine
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 01:13
Last Modified: 02 Sep 2010 01:13
URII: http://shdl.mmu.edu.my/id/eprint/1404

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