Citation

Lai, Kim Piew and Chong, Siong Choy and Lin, Binshan (2025) Linking post-COVID-19 distress with health beliefs and online food purchasing behavioral intentions: A Malaysian context. Journal of International Food & Agribusiness Marketing. pp. 1-29. ISSN 0897-4438

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Abstract

Personal distress, an emotional response to social change, can influence consumer behavior. This study explores how post-COVID-19 distress affects online food purchasing (OFP) through the Health Belief Model (HBM). Analyzing data from 400 online food patrons, findings reveal that distress significantly shapes health beliefs and indirectly predicts OFP. HBM factors, such as perceived benefits and cues to action, further enhance OFP outcomes. The study extends HBM by incorporating distress as a key psychological mechanism, offering insights into its role in digital consumer engagement. Theoretical and practical implications of post-pandemic distress in shaping online purchasing behavior are discussed.

Item Type:	Article
Uncontrolled Keywords:	Health Belief Model online food purchasingpost-COVID-19 distress pro-health behavior
Subjects:	H Social Sciences > HB Economic theory. Demography
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	12 Mar 2025 00:36
Last Modified:	12 Mar 2025 00:36
URII:	http://shdl.mmu.edu.my/id/eprint/13609

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