Citation

Suu, Mei Lean (2007) A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia. Masters thesis, Multimedia University.

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Abstract

There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing pattern and decision making on life insurance products. Therefore, this research is conducted to justify some of the factors and to study the empirical evidence in terms of services, income, education level, economic development, social attribute, marketing strategies, culture and role of the agents in Selangor and Malacca.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HG Finance > HG1710 Electronic Funds Transfers
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	02 Sep 2010 06:28
Last Modified:	02 Sep 2010 06:28
URII:	http://shdl.mmu.edu.my/id/eprint/1347

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