Citation
Arjunan, A. Ravendiran (2007) Consumer Purchase Decision On Teakwood Furniture In Klang Valley. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | N Fine Arts > NK Decorative arts Applied arts Decoration and ornament |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 23 Aug 2010 00:50 |
| Last Modified: | 23 Aug 2010 00:50 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1322 |
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