Citation

Yasri, Yasri and Budiarti, Astra Prima and Lasmini, Rizki Sri and Goh, Gerald Guan Gan and Phetmalaikul, Theeraphab and Bacalla, Lita and Beltran, Naila (2024) Southeast Asian Youth's Long-Term Desire to Use Mobile Payments. In: The Global Conference on Entrepreneurship and the Economy in an Era of Uncertainty, 15-17 Nov 2023, Bangkok, Thailand.

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Abstract

The study investigates the critical role of mobile payments in increasing continuance intention. The study aimed to analyze the impact of perceived trust and perceived satisfaction towards the use of mobile payment; analyze the impact of perceived trust, perceived satisfaction, and use of mobile payment on the intention to continue using the service; and analyze the function of the use of mobile payment as a mediator of the impact of perceived trust and perceived satisfaction on the intention to continue using the service. The survey research design was employed where all users of various mobile payment systems in ASEAN nations comprise the study's population. Ages 18 to 30 make up most of the middle-class population because the millennial and z generations are the most significant users of mobile transactions. The countries chosen were chosen at random. In order to choose them, a sample was made using the sampling regions of Indonesia, Malaysia, Thailand, and the Philippines. There are 368 respondents in the entire sample. A questionnaire was used to gather the information. PLS3.0 is a data analysis method. The findings indicate that perceived satisfaction and perceived trust have a positive and significant impact on using mobile payment, that the use of mobile payment has a positive and significant impact on continuance intention, and that the use of mobile payment mediates the impact of perceived satisfaction and perceived trust on continuance intention.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Mobile Payments services
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management > HF5548.32-.34 Electronic commerce
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	03 Sep 2024 01:02
Last Modified:	03 Sep 2024 01:02
URII:	http://shdl.mmu.edu.my/id/eprint/12945

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