Citation

Leong, Lilian Li Ling (2008) Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia. Masters thesis, Multimedia University.

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Abstract

This paper researched on the issues of consumer buyer behaviour towards choice of private higher education institution. It attempted to understand the sources of information sought and associated influences that affect students when considering a particular institution and also factors which ultimately determined the final decision to enroll.

Item Type:	Thesis (Masters)
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	19 Aug 2010 04:16
Last Modified:	19 Aug 2010 04:16
URII:	http://shdl.mmu.edu.my/id/eprint/1257

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