Citation
Leong, Peih Shine (2006) Consumer Acceptance Of Technology In The Financial Service Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This research investigates the extent of consumer acceptance on the electronic banking implementation by using a modified Technology Acceptance Model (TAM). The scope of the research is confined to the online banking acceptance in Malaysia.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | L Education > LB Theory and practice of education |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 23 Aug 2010 01:02 |
| Last Modified: | 23 Aug 2010 01:02 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1166 |
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