Citation

Mohmad Rafik, Mohamad Razeef Shah and Mohamed Eshaq, Ahmad Rafi and Perumal, Vimala (2022) Storytelling Models for Malaysian Computer Animation. In: Creative Multimedia Postgraduate Research Colloquium, 14 July 2022, Multimedia University, Malaysia.

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Abstract

The first use of storytelling can be traced back four decades ago to the television series “Hikayat Sang Kancil”, and since then, animation storytelling in Malaysia has significantly shifted from traditional to computer animation with the advent of technology. Despite the higher number of computer animation content being produced with a few penetrations at the international level, one of the critical struggles highlighted by many animation practitioners is the lacking of good storytelling. The significant time spent and investment for the overall content lies in the technical aspects of the animation production compared to the storytelling development. The primary objective of this study is to investigate the storytelling approach, story development process, and storytelling models employed by local animation practitioners. The thesis starts with a literature review on storytelling components, eastern and western animation storytelling and Malaysian animation. It then continues with a qualitative semi-structured in-depth interview conducted with over forty-eight informants representing local animation practitioners, academics, and audiences. This thesis further evaluates forty episodes of eleven local animated television series from 2010 to 2019. ATLAS.ti 8 and 22, a software for qualitative data analysis, was used to analyse the data obtained. The findings indicate five different storytelling development processes for computer animation as identified by local animation practitioners and academics. The standard practice employs the story, character, or topic-driven approach as the fundamental story development approach. Apart from that, the basic story development process and the use of a storytelling model as the basis of storytelling development are standard practices by industry practitioners. The storytelling components of plot, character, conflict, setting, resolution, theme, storyline, character development, visual approach, story flow, and the three-act structure are identified as the factors that contribute to the success of an animated television series. This study recommends a storytelling model for Malaysian computer-animated television series.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Storytelling, Animation storytelling, Storytelling model, Malaysian animation
Subjects:	P Language and Literature > PN Literature (General)
Divisions:	Faculty of Creative Multimedia (FCM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	24 Nov 2022 07:52
Last Modified:	24 Nov 2022 07:52
URII:	http://shdl.mmu.edu.my/id/eprint/10786

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