Citation

Tan, Su Mae and Liew, Tze Wei and Gan, Chin Lay and Chong, Chee Yoong and Ong, Kah Ming (2022) Factors Influencing Continuous Intention to Use Mobile Commerce Applications during the Covid-19 Pandemic. In: ICEBT 2022: 2022 6th International Conference on E-Education, E-Business and E-Technolog, 25 -27 June 2022, Beijing, China.

Text 31.pdf - Published Version Restricted to Repository staff only Download (737kB)

Abstract

This study examines the factors influencing continuous intention to use mobile commerce applications in Malaysia during the COVID-19 pandemic. Drawing on the Unified Theory of Use and Acceptance of Technology (UTAUT), Task-Technology Fit Model (TTF), and Expectancy Confirmation Model (ECM), the multiple regression analysis indicated that Performance Expectancy (PE), Social Influence (SI), Perceived Task-Technology Fit (TTF), and Hedonic Value (HV) positively affect continuous intention to use mobile commerce applications. Contrariwise, Effort Expectancy (EE), Trust (TR), Confirmation (COF), and Perceived Risk (PR) did not predict continuous intention to use mobile commerce applications. Theoretical and practical implications are discussed in this paper.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ICEBT '22: Proceedings of the 2022 6th International Conference on E-Education, E-Business and E-Technology
Uncontrolled Keywords:	Mobile commerce, UTAUT, Task-Technology Fit, Expectancy Confirmation Model
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management > HF5548.32-.34 Electronic commerce
Divisions:	Faculty of Business (FOB) Faculty of Information Science and Technology (FIST)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	31 Oct 2022 07:32
Last Modified:	31 Oct 2022 07:33
URII:	http://shdl.mmu.edu.my/id/eprint/10586

Downloads

Edit (login required)