Citation
Kong, Sin Tuck (2006) Creating An Excellent Service Workshop From Customer's Perceptions And Expectations. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This research study analyses and reviews customer perceptions and expectations of service quality as one variable in maintaining competitiveness. It then makes suggestions on the areas car companies can focus on to improve their service and build a more loyal following to remain competitive.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | T Technology > TS Manufactures |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 19 Jul 2010 08:22 |
| Last Modified: | 19 Jul 2010 08:22 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1023 |
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