A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century

Mohd Nasir, Nik Naharudin (2005) A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century. Masters thesis, Multimedia University.

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Abstract

Since its establishment in 1866 by Swiss-German pharmacist Henri Nestle, Nestle had grown largely by mergers and acquisitions into the world's leading food and beverage company. Based on the identified strengths, weaknesses, opportunities and treats, a set of strategies was formulated and compared against possible alternative strategies. These were then followed by possible methodologies for the implementation, evaluation and control of the proposed strategies.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 15 Jul 2010 01:27
Last Modified: 15 Jul 2010 01:27
URI: http://shdl.mmu.edu.my/id/eprint/986

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