Customer Relationship Management System Study : Software System, Architecture And Transaction Analysis

Chandy, Elcy Thomas (2002) Customer Relationship Management System Study : Software System, Architecture And Transaction Analysis. Masters thesis, Multimedia University.

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Abstract

The purpose of this research project has been to conduct a study on Customer Relationship Management (CRM) System. Enabling technologies for CRM includes a front-end Application System for the automation of Customer Relationship Management, an Enterprise Application Interface (EIA) to integrate the databases and CRM databases.

Item Type: Thesis (Masters)
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Engineering (FOE)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 15 Jul 2010 06:31
Last Modified: 15 Jul 2010 06:31
URI: http://shdl.mmu.edu.my/id/eprint/972

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