Factors affecting the Adoption and Usage of Mobile Banking among Generation Y Consumers in Malaysia

Citation

Al Tarawneh, Mo’men Awad and Nguyen, Thi Phuong Lan and Yong, David Gun Fie (2021) Factors affecting the Adoption and Usage of Mobile Banking among Generation Y Consumers in Malaysia. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

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Abstract

By 2018, the Malaysian mobile banking industry has the third largest amount (RM78.36 billion) of banking transactions made, behind the internet banking (RM6075) and credit card (RM100 billions). The popularity of mobile banking has attracted many mobile phone users, resulting in 1,688.8 million transactions, surpassing those of internet banking (557.2 million) and credit card (366.4 million). Thus, mobile banking services in Malaysia appear to be under usage in Malaysia. Purpose – This study examines factors affecting the intention to use and the actual use of mobile banking services in Malaysia.

Item Type: Conference or Workshop Item (Paper)
Additional Information: 2nd Post Graduate Social Science Colloquium Proceedings 2021 (Book of Abstract)
Uncontrolled Keywords: Mobile banking, perceived risk, intention to use, interface design, UTAUT2
Subjects: H Social Sciences > HG Finance > HG1501-3550 Banking
Divisions: Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 20 Oct 2021 01:45
Last Modified: 20 Oct 2021 01:45
URII: http://shdl.mmu.edu.my/id/eprint/9678

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