Brand Loyalty : Study On Malaysian Female Perspective


Chong, Lydia Li Ting (2006) Brand Loyalty : Study On Malaysian Female Perspective. Masters thesis, Multimedia University.

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This study is to focus on the Malaysian Females and a detail study on the three selected states that are Johor, Sarawak and Selangor. The study found that there are differences in the selection of a brand name. The level of satisfaction will affect the loyalty of the female customers and through Customer Relationship Management is to study and understand the customer's needs and wants.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 13 Jul 2010 03:28
Last Modified: 13 Jul 2010 03:28


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