Case Study : The Marketing Strategy For China UNICOM


Xu, Qing Wei (2005) Case Study : The Marketing Strategy For China UNICOM. Masters thesis, Multimedia University.

Full text not available from this repository.


This paper takes a fresh, in depth look at China Unicom and the issues it face and provide insight into the future shape of China Unicom marketing strategy.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 07 Jul 2010 07:37
Last Modified: 07 Jul 2010 07:37


Downloads per month over past year

View ItemEdit (login required)