The Role Of Integrated Marketing Communication In Malaysian Insurance Industry

Lee, Pei Nie (2005) The Role Of Integrated Marketing Communication In Malaysian Insurance Industry. Masters thesis, Multimedia University.

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Abstract

The purpose of this thesis is to gain a better understanding of Integrated Marketing Communication in the Malaysian insurance industry.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 07 Jul 2010 08:54
Last Modified: 07 Jul 2010 08:54
URI: http://shdl.mmu.edu.my/id/eprint/877

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