Assessment Of Customer Satisfaction Using Serqual Instrument With Special Reference To The Malaysian Timber Industry Board (MTIB) And Its Timber Verification Services (TVS)

Mohd Noor, Mohd Nazri (2005) Assessment Of Customer Satisfaction Using Serqual Instrument With Special Reference To The Malaysian Timber Industry Board (MTIB) And Its Timber Verification Services (TVS). Masters thesis, Multimedia University.

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Abstract

This study examines the level of customer satisfaction with special reference to Timber Verification Services (TVS) rendered by The Malaysian Timber Industry Board (MTIB) using SERVQUAL dimensions as the instrument.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Jul 2010 04:24
Last Modified: 05 Jul 2010 04:24
URI: http://shdl.mmu.edu.my/id/eprint/822

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