Case Study: FIRM Capabilities In Borders Group Inc

Goh, Hun Seng (2005) Case Study: FIRM Capabilities In Borders Group Inc. Masters thesis, Multimedia University.

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Abstract

This case study covers book retailing business of Borders Group Inc. The study shows difference of Borders as superstore's operation in suburban with independent stores' operation in central business districts. Borders Bookstores is perceived as customer based bookstores. The purchase and inventory processes are thoroughly discussed as how Bordersatisfied customers from here.

Item Type: Thesis (Masters)
Subjects: Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Jul 2010 03:44
Last Modified: 05 Jul 2010 03:44
URI: http://shdl.mmu.edu.my/id/eprint/819

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