Internet Branding In Malaysia

Yann, Wong Hur (2004) Internet Branding In Malaysia. Masters thesis, Multimedia University.

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Abstract

An exploratory study on Internet branding landscape in an emerging market like Malaysia, this paper presents empirical evidence of the development of Internet brands in Malaysia, as well as the online consumers' perceptions and attitudes in the country.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD61 Risk in industry. Risk management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Jul 2010 02:20
Last Modified: 05 Jul 2010 02:20
URI: http://shdl.mmu.edu.my/id/eprint/770

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