The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy

Raslan, Umi Kalsoom (2005) The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy. Masters thesis, Multimedia University.

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Abstract

In order to introduce the product or services they need the promotion and also the customer service center. The main factor is to go close to customer and know what they want and what they need. CRM practiced by face-to-face approach, call center and more towards personal contact. However based on these drastic changes of the business world, CRM also would also forced to change to another approach.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Jul 2010 02:50
Last Modified: 05 Jul 2010 02:50
URI: http://shdl.mmu.edu.my/id/eprint/765

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