Determinants Of Customer Satisfaction

Narayanan, Satya (2004) Determinants Of Customer Satisfaction. Masters thesis, Multimedia University.

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Abstract

Although various studies undertaken to understand customer satisfaction and loyalty and the extend on how it has influence towards profits, there has not been much studies to understand the attributes that impacts the customer satisfaction. This is an explorative research in further the understanding of the various attributes that has strongest relationship in driving the overall customer satisfaction measurements.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Jul 2010 02:53
Last Modified: 05 Jul 2010 02:53
URI: http://shdl.mmu.edu.my/id/eprint/764

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