Citation

Yuen, Yee Yen and Narayanasamy, Kogilah and Cheng, Yi Lin and Rasiah, Devinaga and Ramasamy, Suganthi (2017) Consumer's Perception Towards Real-Time Virtual Fitting System. In: Proceedings of the 6 th International Conference on Computing and Informatics, ICOCI 2017. Universiti Utara Malaysia, pp. 311-316.

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Abstract

There was very limited past research in Malaysia and worldwide that examined consumer acceptance of a real-time virtual fitting system. Most of the Malaysian citizens, specifically, are not aware about the existence of the real-time virtual fitting system and also the benefits of the system. This significant research gap motivates this study to be carried out to examine key factors affecting consumer’s acceptance of a real-time virtual fitting system in order to ensure the success implementation of the real-time virtual fitting system in Malaysia. Online survey questionnaire were developed and the feedback from 200 respondents, who is Generation Y in Kuala Lumpur, Johor Bahru and Malacca were successfully collected. Perceived usefulness, perceived ease of use and attitude towards product are important determinants of consumer’s intention to use real-time virtual fitting system.

Item Type:	Book Section
Uncontrolled Keywords:	Real-time data processing
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	05 Nov 2020 17:24
Last Modified:	05 Nov 2020 17:27
URII:	http://shdl.mmu.edu.my/id/eprint/7109

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