Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises

Jamali, Seyed Kaveh (2015) Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises. PhD thesis, Multimedia University.

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Abstract

Family SMEs by comprising more than 98% of private sector in Iran play a substantial role in Iran’s socio-economic body. However, they suffer from unknown image and marketing infirmity, hindering their preparation for a globalized competition, at the crucial time of joining to “WTO”. In this situation, their e-commerce adoption rate as a potential solution for the existing challenges is questionably low, addressed as the research problem, motivating current study to recognize EC adoption determinants in Iranian family SMEs. For closing the study gap, regarding to distinct attributes in family SMEs, separating them from SMEs in general (i.e. Altruism, conservatism) a rather comprehensive family SMEs’ EC adoption framework was presented based on the main concepts of frequently used SMEs’ EC adoption models, fulfilled by additional factors studied in related literature, with particular relevancy in such SMEs in Iran. The model included the constructs that can be easily translated into an intervention for promotion of EC adoption in Iranian family SMEs. Then, a correlational (survey) field study by means of Structural Equation Modeling (SEM), and Sequential Chi-Square Difference (SCD) empirically analyzed the potential direct and moderating effects by using primary quantitative data of 416 usable returned (postal) questionnaires from total questionnaires sent to 1000 selected Iranian family SMEs.

Item Type: Thesis (PhD)
Additional Information: Call No.: HF5548.32 .S49 2015
Uncontrolled Keywords: Electronic commerce
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management > HF5548.32-.34 Electronic commerce
Divisions: Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 12 Jul 2017 03:37
Last Modified: 12 Jul 2017 03:37
URI: http://shdl.mmu.edu.my/id/eprint/6852

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