A Case Study Of Strategies And Management Of Carrefour Europe

Hee, Kong Ban (2004) A Case Study Of Strategies And Management Of Carrefour Europe. Masters thesis, Multimedia University.

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Abstract

This study has been divided in two parts. The first part would be the case writing includes Carrefour background, histories, stores, management and strategies. The second part would start having detail analysis including both internal and external analysis using tools like PEST and SWOT based on information in Part 1.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 04:30
Last Modified: 29 Jun 2010 04:30
URI: http://shdl.mmu.edu.my/id/eprint/677

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