Pharmaceutical Branding : An Empirical Study

Ti, Cheah Swi (2003) Pharmaceutical Branding : An Empirical Study. Masters thesis, Multimedia University.

Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...

Abstract

This research sought to empirically examine pharmaceutical branding from the Malaysian consumer's perspective.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 05:50
Last Modified: 29 Jun 2010 05:50
URI: http://shdl.mmu.edu.my/id/eprint/669

Actions (login required)

View Item View Item