Hypermarket Consumer Behavior In Malaysia

Yeng, Lim Chow (2003) Hypermarket Consumer Behavior In Malaysia. Masters thesis, Multimedia University.

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Abstract

This study examines the hypermarket consumer behavior in Malaysia. This paper has developed a chart called "Retailed Loyalty Chart" based on Oliver's Four Stage Loyalty Model.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 06:46
Last Modified: 29 Jun 2010 06:46
URI: http://shdl.mmu.edu.my/id/eprint/654

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