Borneo Group : Achieving Quantum Leap Growth Through Forward Integration

Loon, Cheng Heng (2003) Borneo Group : Achieving Quantum Leap Growth Through Forward Integration. Masters thesis, Multimedia University.

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Abstract

This paper traces the history of Borneo Group, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employs in its core competencies to reposition itself in the automotive parts industry in order to obtain above-average returns.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 09:20
Last Modified: 29 Jun 2010 09:20
URI: http://shdl.mmu.edu.my/id/eprint/617

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