Factors contributing to the successful implementation of data mining tool for business intelligence: A Malaysian perspective

Ho, Kian Horng (2014) Factors contributing to the successful implementation of data mining tool for business intelligence: A Malaysian perspective. Masters thesis, Multimedia University.

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Official URL: http://library.mmu.edu.my/diglib/onlinedb/dig_lib....

Abstract

The study aimed to identify and investigate the main factors or key elements that contributing to the successful implementation of data mining tool to analyse big data in company in Malaysia. By implementing the data mining tools successfully in the company, it allows the company to make better decision, improve customer relationship, able to compete with the global companies, increase the growth of local economics and improve the market growth. In order to achieve the objective of the study, the researcher adopted the descriptive analytical research approach. The sample of the study consisted of 195 participants from the public listed companies and small and medium enterprises in Malaysia.

Item Type: Thesis (Masters)
Additional Information: Call No.: QA76.9.D343 H65 2014
Subjects: Q Science > QA Mathematics > QA75.5-76.95 Electronic computers. Computer science
Q Science > QA Mathematics > QA75.5-76.95 Electronic computers. Computer science > QA76.75-76.765 Computer software
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 30 Dec 2014 10:15
Last Modified: 24 Jun 2015 03:50
URI: http://shdl.mmu.edu.my/id/eprint/5905

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