Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness

Mohd Mandak, Noorasikin (2002) Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness. Masters thesis, Multimedia University.

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Abstract

The purpose of this study are to know the level of competitiveness of Malaysian food industry in managing their product policy as a strategy , as well as to suggest some guidelines and recommendations on the import elements of product policy in local food manufacturing industry's decision to penetrate global market.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 24 Jun 2010 11:11
Last Modified: 24 Jun 2010 11:11
URI: http://shdl.mmu.edu.my/id/eprint/573

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