A Study On Brand Equity Of TMNET VIS A VIS Brand Preference

Junid, Junaidah (2000) A Study On Brand Equity Of TMNET VIS A VIS Brand Preference. Masters thesis, Multimedia University.

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Abstract

This study draws upon past literature in branding and proposes the use the brand equity concept towards formulating a meaningful plot for a Malaysian Internet service called TMnet to nest. This study develops a brand equity construct which nestles upon b

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 21 Jun 2010 01:52
Last Modified: 21 Jun 2010 01:52
URI: http://shdl.mmu.edu.my/id/eprint/526

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