CRM Practices In Malaysian Mobile Telecommunication Service Industry

Ting, Lo Wan (2001) CRM Practices In Malaysian Mobile Telecommunication Service Industry. Masters thesis, Multimedia University.

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Abstract

The main aim of this paper is to identify the CRM practices of each Malaysian mobile telecommunication service providers and furthermore find out the customers' perception towards their CRM efforts.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 21 Jun 2010 01:54
Last Modified: 21 Jun 2010 01:54
URI: http://shdl.mmu.edu.my/id/eprint/523

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