The Relationship Between The Customer Satisfaction Levels And The Multiple Operations And Information Technology Adeptness Of International Analytical Instruments Import Companies In Malaysia

Meng, Leong Chan (2001) The Relationship Between The Customer Satisfaction Levels And The Multiple Operations And Information Technology Adeptness Of International Analytical Instruments Import Companies In Malaysia. Masters thesis, Multimedia University.

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Abstract

This research attempts to find a co-relation between maximizing customers satisfaction levels in international analytical instruments import companies and their effective use of IT e.g. use of emailing for speedier notification and correspondence,posting of product information in the company web site, multimedia presentation, etc. The research also reveals the perception of customers and the said companies, in using the Internet as an additional tool to provide a competitive edge.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 15 Jun 2010 01:55
Last Modified: 15 Jun 2010 01:55
URI: http://shdl.mmu.edu.my/id/eprint/426

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