Investment in Islamic Financial Products: A Comparison Between Muslim and Non-Muslim Investors

Foo, Ching Ching (2012) Investment in Islamic Financial Products: A Comparison Between Muslim and Non-Muslim Investors. Masters thesis, Multimedia University.

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Abstract

The study analyzed the demographic differences,religious differences,attitude,knowledge and perception towards Islamic Banking and bank selection criteria of the Muslim and non-Muslim investors. The findings of the study will provide some implications for good marketing strategies to reach out to more potential Muslims and non-Muslims investors in Malaysia.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 12 Dec 2012 05:58
Last Modified: 12 Dec 2012 05:58
URI: http://shdl.mmu.edu.my/id/eprint/3677

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