The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran

Abdollahi, Bita (2009) The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran. Masters thesis, Multimedia University.

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Abstract

The study was undertaken to evaluate the factors consumer purchasing decision making process in Iran.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 14 May 2010 08:46
Last Modified: 14 May 2010 08:46
URI: http://shdl.mmu.edu.my/id/eprint/308

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